Job: Marketing Rep II - Hospice

This posting has expired and is no longer available.

Job Description

The Marketing Rep II is responsible for interaction with referral sources and the community provider network to educate about all Agency services, generate referrals, build and maintain relationships, establish a professional presence and enhance the image of the Agency.  (with or without reasonable accommodation)


Markets Agency services to potential customers, serves as a liaison between current customers and the Agency, and continually seeks additional referral sources to meet the Agency budgeted goals.  Manages sales of the Agency's Homecare and Hospice services in a Front Range geographic area, and establishes effective communications with appropriate clinical staff and managers to ensure proper sensitivity to Homecare and Hospice referral needs. This position markets Agency services to potential customers, serves as a liaison between current customers and the Agency, and continually seeks additional sources of revenue for Homecare, Hospice and Wellness Services. 


 


 



  • Builds relationships with current and potential targeted customers, including but not limited to hospitals, physicians, and long-term care facilities. Potential targeted assisted living facilities and appropriate other community resources may be identified as potential referral sources.

  • Promotes the Agency?s strengths and skills through professional presentations and in-services and by calling on referral sources to build and strengthen relationships. Establishes or joins networks with individuals and groups associated with health care and allied organizations and follows up persistently to generate an ongoing referral stream.

  • Serves as a liaison between the Agency and customers. Responds to questions or objections and follows up on issues brought forth by the client by problem solving and developing communication channels between the client and internal admissions, homecare and hospice teams. Assists in researching problems or concerns, following through to resolution. Notifies appropriate managers of quality improvement or other needs identified by customers.

  • Assists referral sources in initiating referrals.

  • Meet or exceed quotas, targets, and/or performance goals and develop the territory.

  • Develops and supervises the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs; prepares for and attends exhibits, conferences, meetings, and other local and regional promotional opportunities. Confidently delivers an explanation of product and service features and benefits, and the Agency?s ability to deliver to customer expectations.

  • Develops and maintains an accurate Customer Contact Database for customer and prospect information. Prepares paperwork to activate and maintain contract services; oversees account services through quality checks and other follow-up; identifies and resolves client concerns. Prepares a variety of status reports, including activity, closings, follow-up, and adherence to goals; reports on special developments, information, or feedback gathered through field activity. Maintains and submits neat and accurate reports in a timely fashion, including transmission of daily, weekly, monthly, quarterly, and annual activity.

  • Builds relationships with current and potential targeted customers, including but not limited to hospitals, physicians, and long-term care facilities. Potential targeted assisted living facilities and appropriate other community resources may be identified as potential referral sources.

  • Promotes the Agency?s strengths and skills through professional presentations and in-services and by calling on referral sources to build and strengthen relationships. Establishes or joins networks with individuals and groups associated with health care and allied organizations and follows up persistently to generate an ongoing referral stream.

  • Serves as a liaison between the Agency and customers. Responds to questions or objections and follows up on issues brought forth by the client by problem solving and developing communication channels between the client and internal admissions, homecare and hospice teams. Assists in researching problems or concerns, following through to resolution. Notifies appropriate managers of quality improvement or other needs identified by customers.

  • Assists referral sources in initiating referrals. Works closely with agency staff on hospital report and follow up.

  • Meet or exceed quotas, targets, and/or performance goals and develops the territory.

  • Develops and supervises the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs; prepares for and attends exhibits, conferences, meetings, and other local and regional promotional opportunities. Confidently delivers an explanation of product and service features and benefits, and the Agency?s ability to deliver to customer expectations.

  • Develops and maintains an accurate Customer Contact Database for customer and prospect information. Prepares paperwork to activate and maintain contract services; oversees account services through quality checks and other follow-up; identifies and resolves client concerns. Prepares a variety of status reports, including activity, closings, follow-up, and adherence to goals; reports on special developments, information, or feedback gathered through field activity. Maintains and submits neat and accurate reports in a timely fashion, including transmission of daily, weekly, monthly, quarterly, and annual activity.


Education


Bachelor's degree preferred in marketing or related business field, or a combination of education and applicable experience. Previous hospice and or homecare experience required.


Experience


Minimum 2 years successful sales background (in medical related products preferred), and proven ability to effectively build relationships with all levels of an organization and close sales. Experience with contact relationship management software (CRM), proficient with administrative software (e.g. MS Word, Excel, PowerPoint) and Smart Phones/Blackberry. Ability to communicate medical and technical information to non-medical audience.


Knowledge and Skills



  • Ability to identify and/or follow up sales leads and referrals; develop new referral sources and interact with existing referral sources to increase sales of the Agency?s services.

  • Ability to follow and comply with all of the Agency?s policies and procedures and represent the Agency with honesty, integrity, and dignity at all times.

  • Knowledge of customer service standards and procedures. Excellent communication skills for effective education and persuasion of referral & revenue sources and wide range of individuals. Able to effectively convey analysis of marketing issues and trends in writing, and comfortable giving public presentations to small and large groups.

  • Able to motivate businesses, insurance companies/brokers, and other sources of business to utilize Agency services and to persuade

  • Assertive, persistent, and honest in promoting Agency services in spirit of collaborative partnership to both external and internal customers.

  • Able to analyze competitive/marketplace information to determine trends and to recommend goals/strategies.

  • A working knowledge of healthcare.

  • Maintaining good relationships with the field staff and managers.

  • Able to coach/educate/lead field staff on sales.

  • Ability to prepare routine administrative paperwork.

  • Knowledge of planning and scheduling techniques.

  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community - both internally and externally.

  • Ability to maintain a courteous, friendly and helpful demeanor with all customers, and to develop good rapport with customer personnel.

  • Ability to persuade and influence others.

  • Ability to analyze and solve problems.

  • Ability to utilize advertising and/or sales promotion techniques.

  • Knowledge of printing procedures and requirements.

  • Ability to plan, organize, and implement a range of sales promotion programs and/or events.

  • Ability to create, compose, and edit written materials


If you need accommodation,  please let us know. 


The Visiting Nurse Association is an EEO Employer, Race, Gender, Veterans, Disability.



 
Visiting Nurse Corporation is an affirmative action/equal opportunity employer dedicated to excellence through diversity. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, gender, national origin, veteran status, disability, or any other status protected by federal, state, or local law.